If you’ve been on TikTok lately, you know that there’s a certain fervor around Loro Piana. Yes, it’s a brand that makes quality loafers, blankets, and cashmere sweaters. But as terms like “stealth wealth” and “old money aesthetic” have served as hashtags across an avalanche of viral videos that feature the brand’s products, it’s also become a lifestyle—one that exudes a certain je ne sais quoi associated with effortless chic.
So perhaps it’s a natural evolution that today, Loro Piana is launching L’Art de la Table. Their first-ever entertaining collection includes dinnerware, glasses, textiles, and wooden trays crafted by sculptor Lucas Castex. “It is another opportunity to add a touch of our taste, our brand DNA to one's lifestyle,” Francesco Pergamo, director of Loro Piana Interiors, tells Vogue.
L'Art de la Table exudes the effortless summertime ethos associated with long, rose-filled lunches at Ramatuelle beach club or al fresco dinners nestled into the cliffs of Capri. Placemats, napkins, and table runners are made of cotton, linen, and polypropylene, a fine yet sturdy blend perfect for outdoor use—or, as the house notes, on a boat. (This is important: Loro Piana does a booming business in yacht interiors, meaning much of their clientele is in need of elevated, but also weather-resistant, materials.)