What better way to mark the arrival of your sell-out brand in the UK than with one of Britain’s favorite hairstyles? It’s all in a day’s work for Hailey Bieber, who touched down in London ahead of the launch of her skincare-brand, Rhode, sporting an enviable, chin-grazing bob. Shorter than her past bob cuts, she proved she can work the trending style at any length.
While it’s beloved in the UK, Bieber’s chic new hair aesthetic is really borrowed from the French. Blunt and effortlessly mussed, her hairstyle has all the hallmarks of a French bob. But while our Gallic counterparts may know a thing or two about cool, artfully undone hair, Bieber added her signature American polish to the look.
The perfect partner to Hailey’s flawless skin (a combination of youth and Rhode’s Peptide Glazing Fluid), this is a style that’s ideal for the summer months, when wash-and-go hair comes into its own. Pair with a décolletage revealing neckline and you’re onto a winner. Welcome to London, Hailey.